Data Thinking: Reasoning with Evidence
Asking better questions of evidence instead of reaching for the nearest available number.
Course overview
Data thinking is a reasoning skill, not a software skill. This course teaches how to evaluate evidence critically — spotting weak correlations, misleading framing, and unstated assumptions — so you can make sharper arguments and better decisions.
What you’ll learn
- Spot weak or misleading evidence in a real argument
- Ask the right follow-up question before trusting a number
- Build an argument that evidence actually supports
- Communicate uncertainty honestly instead of hiding it
Curriculum
5 chapters · 14 lessons · 5h 05m
Why more data doesn't mean better decisions.
- The gap between data and reasoning14m
- Common evidence traps16m
- Reading a claim skeptically15m
Evaluating evidence systematically.
- Correlation, causation, and the space between18m
- Spotting framing and selection effects17m
- Case study: a misleading growth chart19m
Asking better questions before trusting a result.
- A checklist for evaluating any claim15m
- Exercise: stress-test a real report20m
Building and communicating an evidence-based argument.
- Structuring an argument evidence actually supports16m
- Communicating uncertainty without losing the room14m
- Responding when your evidence is challenged13m
Build a complete evidence-based case.
- Project brief: evaluating a proposed initiative8m
- Presenting your evidence-based case18m
Requirements
- No statistics background required
- Comfortable reading basic charts and tables
Who this is for
- Product and marketing professionals who use data daily
- Analysts who want to sharpen their reasoning, not just their tools
- Anyone who has to make a case using evidence
Related courses
Product Strategy Fundamentals
Deciding what to build and why — the trade-offs behind a strategy that actually guides decisions.
Product Strategy in Practice
Running strategy through a full planning cycle — from ambiguous signal to a committed roadmap.
Applied Data Thinking for Product Teams
Applying evidence-based reasoning to real product decisions, with a live cohort of practitioners.