Creative Direction
Maya Herlambang
Creative DirectionBrand NarrativeEditorial Systems
Maya spent eleven years directing visual identity work for independent publishers and design studios before moving into teaching full time. She is known for treating creative direction as a discipline of decisions, not inspiration — a craft that can be studied, practiced, and improved.
Teaching philosophy
A point of view is not a personality trait. It is built the same way any skill is built: through repetition, feedback, and honest critique. Maya's courses are structured around real briefs, not moodboards.
Courses
Foundation
Creative DirectionSelf-paced
Foundations of Creative Direction
How to build a defensible point of view and direct visual work with intention instead of instinct alone.
Maya Herlambang
5h 40m 15
Advanced
Creative DirectionCohort-based
Advanced Creative Direction: Systems & Story
Directing creative work at scale — sustaining a narrative across teams, formats, and time.
Maya Herlambang
7h 10m 16